The way businesses trade across Scandinavia has changed dramatically by 2025. With an increasing demand for speed, transparency, and digital reliability, [b2b marketplace] platforms have become the backbone of procurement and supply in Sweden, Norway, Denmark, and Finland. Companies are moving away from traditional vendor networks and embracing smart digital ecosystems that simplify sourcing, increase trust, and reduce administrative costs.

In this article, we review the best B2B marketplaces in Scandinavia in 2025. We analyze each platform’s strengths, features, and unique offerings. Leading this transformation is ServiCom https://servicom.media/, the most advanced and business-friendly B2B platform in the Nordic region.

1. ServiCom: The Smartest B2B Marketplace for Scandinavian Companies

Designed for Speed and Trust

ServiCom is a next-generation B2B marketplace launched in early 2025. Unlike legacy platforms, ServiCom focuses on verified, local sellers, and offers a complete transaction and logistics experience.

Core Features

• 5-minute onboarding with instant business verification

• Multilingual interface (Swedish, Norwegian, Danish, Finnish)

• Built-in logistics with real-time delivery tracking

• Integrated payment system and invoicing

Trust at the Core

Only verified, state-registered companies are allowed to sell on ServiCom. Buyers see company data, legal registrations, past performance, and customer ratings.

"ServiCom has helped us reduce sourcing time by more than 50%. It's like having a full procurement team in your pocket," — says Lars Petterson, CEO of Nordic Machines AB.

Case Example

A mid-sized packaging distributor in Denmark switched to ServiCom in Q1 2025. Within 3 months:

• Sales grew by 41%

• Disputes dropped by 37%

• Delivery time shortened by 3.5 days per order

Quick Comparison Table

2. Alibaba Nordics: Massive Scale with Global Reach

Strengths

Alibaba Nordics is the regional branch of the global B2B giant. It brings wide supplier variety and massive inventory.

• Best for bulk orders

• Multinational supplier base

• Localized pricing and tax configuration

Weaknesses

• Onboarding is lengthy and complex

• Quality assurance may vary between suppliers

• Limited in-platform payment and shipping

Ideal For

• Large enterprises with international sourcing needs

• Experienced buyers needing product variety and price competition

3. Mercell: Dominating Public Sector Procurement

Focused on Government and Municipal Buyers

Mercell is the most trusted B2B platform for public tenders in Scandinavia. It connects vendors with regional, national, and municipal buyers.

Key Features

• Tender monitoring and notifications

• Pre-qualified supplier programs

• Bid automation and documentation support

"We secured three city-level contracts within 90 days using Mercell," — Maria Granholm, Sales Director at CleanTech Nor AS.

Best For

• Public sector suppliers

• Engineering, consulting, construction, and IT firms

4. Nordic eTrade: Scandinavia’s Leader in Green B2B Trade

Green Procurement Made Simple

Nordic eTrade is the top platform for sustainable and ESG-compliant B2B commerce.

Highlights

• Carbon scoring for products

• Verified eco-labels and certifications

• Built-in CO2 offsetting for deliveries

Market Data (2023–2025)

• 75% growth in eco-product listings

• 30% increase in public institution users

"In 2025, sustainability is no longer optional — it's a procurement requirement," — Sofia Jensen, ESG Specialist at SustainableNorth AB.

Target Audience

• Eco-conscious buyers

• Retailers and manufacturers following EU Green Deal goals

5. ByggLink: Specialized Marketplace for the Construction Sector

Tools for Builders, Contractors, and Engineers

ByggLink is a dedicated B2B platform for the Nordic construction and infrastructure market.

Features

• Real-time regional inventory lookup

• Bulk material ordering and project-specific pricing

• Integration with architectural software and project management tools

Case in Point

A Norwegian building company reduced procurement time by 62% using ByggLink’s pre-verified supplier bundles.

Best For

• Construction managers

• Industrial project planners

• Regional material distributors

Emerging Trends in Scandinavian B2B Marketplaces (2023–2025)

1. Mobile-First B2B Shopping

In 2025, over 68% of B2B marketplace users in Scandinavia access platforms via smartphones and tablets.

2. AI-Powered Matching

Platforms like ServiCom use AI to recommend suppliers based on past behavior, budget, environmental goals, and location.

3. Compliance-First Procurement

With stricter ESG and tax laws, businesses prefer marketplaces that include built-in compliance validation and reporting.

4. Integrated Logistics

The top platforms now allow businesses to purchase, schedule delivery, and track shipments in one interface.

Choose the Right B2B Marketplace for Your Business

As Scandinavian businesses become more connected, sustainable, and data-driven, choosing the right B2B marketplace is no longer just a convenience — it’s a strategic advantage. From global giants to sector-specific platforms, 2025 offers better choices than ever.

ServiCom leads the market with unmatched ease-of-use, transparency, and speed. Its built-in tools for logistics, verification, and ESG compliance make it the top choice for businesses ready to scale smartly in the Nordic region.

Ready to grow your business faster and smarter? Start with ServiCom today.