From Questions to Intelligence: How CAPI Services Improve Field Research in a Digital-First World | # CAPI Services

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From Questions to Intelligence: How CAPI Services Improve Field Research in a Digital-First World

CAPI is an interviewer-administered survey method where responses are entered directly into a tablet, smartphone, or laptop during the interview. Compared with paper-based surveys (PAPI), CAPI reduces manual errors, improves standardization, and makes monitoring easier.

Moving Beyond Lowest Cost: How Best-Cost Country Sourcing Transforms Procurement | #best-Cost Country Sourcing

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Moving Beyond Lowest Cost: How Best-Cost Country Sourcing Transforms Procurement

Best-Cost Country sourcing means choosing sourcing locations with what we call the best overall value proposition, as opposed to the lowest per unit cost.

Decoding Competition: SWOT & Benchmarking Through Market Research | #competitive benchmarking and SWOT competitor analysis # Competitive benchmarking # SWOT competitor analysis # SWOT & Benchmarking

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Decoding Competition: SWOT & Benchmarking Through Market Research

Imagine a business on the edge of the market. There is a vista ahead full of opportunities: new markets to penetrate, new types of products to offer, and new customers to win over.

Whitespace Research: Reading the Parts of the Market No One Underlines | #whitespace Research

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Whitespace Research: Reading the Parts of the Market No One Underlines

Other pages are underlined: the mainstream needs, the predictable demands, the ideas that already existed somewhere else.

Desk Research: The Secret Superpower for Better Decisions | #desk Research

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Desk Research: The Secret Superpower for Better Decisions

Desk research also known as Secondary research is similar to uncovering a treasure chest of insight that’s been hiding in plain view.