Almost everything that can go wrong in a startup will go wrong, and one of the biggest things that ... And if you just say, "to heck with it, we can NEVER figure out what the correct split is, so let's just ... Later, I'll explain how to deal with founders who do not start at the same time. ... The second layer is the first real employees.. Oct 28, 2004 Google lists 183,000 links for "Joel on Software". ... Things You Should Never Do, Part One ... Strategy Letter II: Chicken-and-Egg Problems