Search Engine Optimization (SEO) is the foundation of every successful digital marketing strategy, aimed at improving a website’s visibility and ranking on search engines. The SEO course teaches learners how search algorithms work and how to optimize websites for better organic traffic. It covers keyword research, on-page and off-page optimization, link building, content optimization, and technical SEO. Students also learn to use professional tools like Google Search Console, SEMrush, and Ahrefs.
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