Beyond Vitamins: The Innovation and Growth Driving a $12 Billion Supplement and Drink Industry

Food Supplement & Drink Market Gains Momentum: Rising Health Awareness & Lifestyle Trends Fuel Surge
Market Definition & Overview
The “Food Supplement & Drink Market” refers to the industry supplying dietary supplements (vitamins, minerals, proteins, amino-acids, herbal & botanical extracts, nutraceuticals, functional powders/liquids) and ready-to-drink or functional beverages (nutrition drinks, energy drinks, vitamin-fortified drinks