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SPARK Matrix™: AdTech Platform | #adtech Platform # advertising technology platform # digital advertising platform # AI-driven AdTech # programmatic advertising technology # omnichannel advertising

SPARK Matrix™: AdTech Platform

SPARK Matrix™: AdTech Platform

The AdTech market is undergoing a fundamental realignment, driven by converging pressures of data privacy, operational complexity, and enterprise-grade performance expectations. As third-party cookies decline, advertisers are shifting toward first-party and consent-based data strategies