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SPARK Matrix™: Customer Journey Management | #customer Journey Management # Customer Journey Optimization # Customer Journey Platform # Omnichannel Customer Journeys # Journey Orchestration # Customer

SPARK Matrix™: Customer Journey Management

SPARK Matrix™: Customer Journey Management

Customer Journey Management platforms have shifted from static journey maps and channel silos to strategic systems that unify data, identity, and engagement across the full customer lifecycle. In today’s environment, enterprises need more than channel coordination;