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SPARK Matrix™:Customer Relationship Management (CRM), Large | #customer Relationship Management # Customer Relationship Management (CRM) # CRM Platform # CRM Software # Customer Data Management # Sales Automation # Marketing

SPARK Matrix™:Customer Relationship Management (CRM), Large

SPARK Matrix™:Customer Relationship Management (CRM), Large

Customer Relationship Management (CRM) has come a long way from being a system of record to becoming a system of orchestration. For large businesses in 2025, CRM has evolved from a customer database into a strategic orchestration layer that connects global operations, diverse business unit