On the afternoon of July 8, the reporter first came to the Feng Hao eyewear store in Xidan, Beijing, as an ordinary consumer.

That day is the weekend, Xidan commercial street is bustling, large and small shops are crowded with customers, theoretically speaking, Feng Hao optical shop will also be the best place to buy eyeglasses, in fact, it is slightly cold, only four or five customers, but as many as 10 shop assistants. Obviously, as a special commodity, although the market potential of glasses is huge, the elasticity of demand is always low. A conservative estimate is that consumers will only consider replacing a pair of glasses every two to three years.

Impressively, there is a banner on the wall of the store sent by consumers, with the slogan "Serving the people at a low price" prominently written on it. "When you come to us, you don't need to go anywhere else. We're the cheapest." An older female shop assistant enthusiastically introduced to the reporter.

Because of the scattered customers, the store manager also joined the ranks of the promotion. The reporter asked for a pair of moderate price, with the function of radiation protection plain glasses. After simply choosing the style, the store manager recommended a pair of domestic Kaio brand β titanium frame for 480 yuan, and South Korea Special bright brand for 580 yuan, aspheric lenses with a refractive index of 1.56.

However, it is strange that the special bright brand lens in a certain range of degrees, the price is unified, and another domestic aspherical lens from flat to 600 degrees, with the different degrees, the price will rise slightly. "The cost of different lenses is actually different." The store manager explained it this way.

"The original price of this pair of glasses is more than 1000, see you want to buy, give you a 20% discount, a penny a cent goods, you rest assured!" Store manager said. So a pair of 1060 yuan glasses instantly converted into 860 yuan, and because such items as optometry, glass boxes and other items are free, 860 yuan is also the full price of consumption. Store manager told reporters, such as Feng Hao chain store discount activities are generally unified, shop assistants can not discount without authorization.

"We are directly looking for suppliers to take the goods, the price in Beijing is already the lowest." And some of the prices are set by the manufacturers, so you can't discount them at all." See the reporter is still unmoved, the store manager introduced several memory titanium frame, in contrast, the price of the frame is slightly lower, between 260 yuan and 318 yuan.

Finally, the reporter still on the grounds of higher prices, left Feng Hao, went to Xidan "Daming eyeglasses shop" investigation. Posters hanging in the store show that "Daming Eyeglasses stores" across Beijing are offering 15% off.

Compared with Feng Hao, the price difference between the two stores of some frames and lenses is between 10 yuan and 300 yuan, such as a pure titanium frame imported from Austria, the price is 2850 yuan in Feng Hao, while the price is 2630 yuan in Ming; In Feng Hao price of 580 yuan special bright brand, refractive index 1.56 aspherical lens, in Daming price of 480 yuan; A pair of Pepsi brand mirror frame, Feng Hao price is 388 yuan, and Daming price is 398 yuan.

However, in addition to a few well-known brands such as Essilor, the reporter found that there are many brands in the two stores, but few cross-overlaps, and further comparisons cannot be made.