The global surimi market is poised for steady growth over the next decade, fueled by rising seafood consumption, increasing demand for convenient protein alternatives, and the expanding popularity of Asian cuisine. According to FactMR, the market is projected to grow from USD 4.2 billion in 2025 to USD 6.1 billion by 2035, expanding at a compound annual growth rate (CAGR) of 3.8%.
The FACTMR report, “Surimi Market Forecast and Outlook 2025–2035,” highlights that surimi’s versatility, affordability, and nutritional value are key drivers of adoption across retail, foodservice, and processed seafood applications. Crab sticks remain the leading application, accounting for 52% of market demand, while wild-caught fish continues to dominate as the primary raw material source, contributing 78% of the market share.
A Decade of Growth Anchored by Convenience and Innovation
Between 2025 and 2030, the surimi market is expected to grow from USD 4.2 billion to USD 5.0 billion, representing 42.1% of the decade’s total growth. This growth phase is supported by the rising availability of convenient seafood products, increasing retail penetration, and surimi product innovation. Food manufacturers are expanding processing capabilities to meet demand for ready-to-cook and easy-to-prepare seafood solutions.
From 2030 to 2035, the market is projected to expand further from USD 5.0 billion to USD 6.1 billion, contributing the remaining 57.9% of growth. This period will be marked by premium surimi grades, sustainable fishing practices, and diversification in product formats to cater to evolving consumer preferences for high-quality, nutritious, and convenient seafood options.
Wild-Caught Fish: The Leading Source Segment
Wild-caught fish is the preferred source for surimi production, maintaining a 78% market share due to superior protein quality, optimal texture, and established supply chains. Processors favor wild-caught fish for its consistency, functional properties, and reliability in producing high-grade surimi products. Meanwhile, aquaculture sources are gradually increasing, supporting sustainability initiatives and supply stability.
Crab Sticks Dominate Application Segments
Crab sticks continue to lead the surimi market with a 52% share, driven by consumer demand for convenient, protein-rich, and affordable seafood options. Surimi’s ability to replicate seafood flavors and textures cost-effectively underpins its popularity in retail and foodservice channels. Kamaboko/oden and other applications constitute the remainder of the market, focusing on niche and traditional Asian cuisine consumption.
AA/A Grade Surimi Leads Quality Standards
Premium-grade surimi (AA/A grade) dominates with a 61% share, preferred for its gel strength, color stability, and textural consistency. High-quality surimi ensures superior end-product performance, which is essential for processed seafood products like crab sticks, fish cakes, and other surimi-based foods.
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Key Market Drivers
- Growing Seafood Consumption: Health-conscious consumers increasingly prefer fish-based protein sources.
- Convenience Food Demand: Busy lifestyles and urbanization drive demand for ready-to-cook and processed seafood.
- Asian Cuisine Popularity: Traditional Asian food formats, such as crab sticks and kamaboko, expand consumer acceptance globally.
- Premiumization and Product Innovation: High-grade surimi and diversified formats enhance taste, texture, and nutritional value.
- Sustainability and Aquaculture Growth: Responsible sourcing and aquaculture adoption strengthen supply stability and environmental compliance.
Regional Insights
Asia-Pacific is the leading market for surimi, driven by high seafood consumption, expanding urban populations, and growing retail and foodservice networks. North America and Europe show steady growth due to increasing health awareness, convenience food trends, and the rising popularity of Asian cuisine.
Competitive Landscape
Leading market players include Thai Union, Viciunai Group, Nippon Suisan Kaisha, Maruha Nichiro, Trident Seafoods, and Pacific Seafood. These companies focus on product innovation, sustainable sourcing, and multi-channel distribution to strengthen market presence and capture the growing demand for surimi-based products.
Market Outlook: Protein Alternatives for the Next Decade
Over the next decade, the surimi market is expected to evolve with a focus on sustainable sourcing, product premiumization, and convenient protein solutions. Processors and manufacturers are increasingly integrating advanced processing, innovative formats, and nutritional enhancements to meet rising consumer expectations.
“Surimi is no longer just a seafood alternative—it’s a versatile, nutritious, and convenient protein solution,” said an FACTMR analyst. “Companies that innovate across product quality, sustainability, and consumer convenience will lead the market’s growth in the next decade.”
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