Maxis Expands - Free-to-Play MMO in Development

Maxis is venturing into free-to-play MMO development, emphasizing multiplayer dynamics and innovative game design mechanics.

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  • Maxis, a studio with nearly 30 years of history, is branching out into new territory.


  • A recent job posting hints at their interest in creating a free-to-play MMO.


  • The listing is for a senior designer role, suggesting a focus on multiplayer dynamics.


  • Key responsibilities include:


  • Developing the game's core systems.
  • Designing extensive multiplayer gameplay mechanics.
  • Creating in-game economies and technology trees.


  • The qualifications sought for this position reveal much about the project:


  • Experience in social multiplayer games, particularly MMOs, is essential.
  • A strong grasp of game progression design, including crafting and technology trees, is required.
  • Familiarity with RPG-style leveling and loot progression modeling is necessary.
  • Understanding simulation game design principles is crucial, focusing on user behaviors and systemic interactions.
  • The ability to integrate free-to-play mechanics with monetization strategies that enhance player experience is important.


  • As Maxis explores this new direction, it aims to develop a game that respects players while providing value. - Maxis has a rich legacy in creativity and simulation gaming, showcasing titles like SimCity, The Sims, and Spore.


  • The studio's expertise extends to understanding popular games in the creativity genre, such as Little Big Planet, Minecraft (including its mods), Roblox, Disney Infinity, and Project Spark, among others.


  • Recent job listings hint at a potential shift for Maxis towards a free-to-play MMO, which seems aligned with their historical focus. Notably, the studio previously explored the MMO space with The Sims Online, which transitioned to EA Land before its closure in 2008.


  • Maxis has faced challenges over the past five years, with titles like Spore and Darkspore failing to meet expectations, and SimCity receiving significant criticism.


  • Furthermore, the revelation that The Sims 4 might introduce "premium memberships" for downloadable content has disappointed many fans.


  • A new project could be just what Maxis needs to revitalize its brand, and the description of an "emerging IP" suggests a fresh direction. However, given their past, it may be unlikely for them to deviate too drastically from their established creative roots.


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