Artificial Intelligence (AI) Will Play a Larger Role in Search Engine Optimization

Artificial intelligence (AI) will begin to play a larger role in SEO strategy as AI continues to impact how people engage with material online. Google's AI algorithm RankBrain is particularly interesting, as it is expected to become one of the most important ranking elements for Google's search engine results pages (SERPs) in 2022. Many businesses have been wondering how RankBrain will influence SEO since Google announced it. How might an AI algorithm influence your content strategy?

While Google has not revealed the inner workings of how RankBrain learns and evaluates material, experts feel that one of the most important ranking elements is user experience. This means that when RankBrain prioritises content, it will consider the click-through rate and the length of time consumers spend on a page. When reassessing your SEO approach, it's vital to develop well-organized and helpful content in order to attract and engage readers.

A Move Towards Long-Form Content

You'll need to switch to a long-form content strategy to ensure that visitors to your website are captivated and engaged. Short-form material (less than 3,000 words) has been demonstrated to receive more traffic and shares than long-form content (more than 3,000 words). By focusing on providing high-quality long-form content, you can significantly enhance your search rankings. Long-form material, on the other hand, must be

Break up your information into many sub-sections using H2 and H3 subheadings to keep readers engaged. This will also make it more scannable. The idea is to make your information easy to explore for readers, especially on mobile devices, because large blocks of text can be scary to certain readers and can overwhelm a small screen. In order to increase SEO, you should also make sure that your content is easy to distribute. Include clear sharing links at the start and finish of your article so that people can easily share it with a single click. able to keep readers engaged in order to be successful.

For Google Rankings, Mobile-Friendliness is Crucial.

Since Google implemented mobile-friendliness a ranking criterion in 2015, it has been a cornerstone of SEO. However, since Google launched mobile-first indexing in 2019, it's more important than ever to optimise your content for mobile devices. This means that when ranking material, the search engine prioritises the mobile version of a website over the desktop one, as the mobile version is regarded the "main" version. Many people were not surprised by this change, as it is anticipated that by 2025, approximately 75% of internet users will only use mobile devices to access the internet.

Video Is Required for Effective SEO

It is critical that you build an SEO plan that involves video if you have not already done so. The fact is that online video platforms have exploded in popularity in recent years, and you may have noticed how many businesses are using platforms like YouTube and TikTok to communicate with customers and expand their reach.