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Ram Danav
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Ram Danav

Ram Danav

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72 posts
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Ram Danav
Ram Danav  created a new article
1 h

SPARK Matrix™:Customer Relationship Management (CRM), Large | #customer Relationship Management # Customer Relationship Management (CRM) # CRM Platform # CRM Software # Customer Data Management # Sales Automation # Marketing

SPARK Matrix™:Customer Relationship Management (CRM), Large
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SPARK Matrix™:Customer Relationship Management (CRM), Large

Customer Relationship Management (CRM) has come a long way from being a system of record to becoming a system of orchestration. For large businesses in 2025, CRM has evolved from a customer database into a strategic orchestration layer that connects global operations, diverse business unit
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Ram Danav
Ram Danav  created a new article
1 d

SPARK Matrix™: Customer Journey Management | #customer Journey Management # Customer Journey Optimization # Customer Journey Platform # Omnichannel Customer Journeys # Journey Orchestration # Customer

SPARK Matrix™: Customer Journey Management
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SPARK Matrix™: Customer Journey Management

Customer Journey Management platforms have shifted from static journey maps and channel silos to strategic systems that unify data, identity, and engagement across the full customer lifecycle. In today’s environment, enterprises need more than channel coordination;
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Ram Danav
Ram Danav  created a new article
1 d

SPARK Matrix™: Customer Journey Management | #customer Journey Management # Customer Journey Optimization # Customer Journey Platform # Omnichannel Customer Journeys # Journey Orchestration # Customer

SPARK Matrix™: Customer Journey Management
Other

SPARK Matrix™: Customer Journey Management

Customer Journey Management platforms have shifted from static journey maps and channel silos to strategic systems that unify data, identity, and engagement across the full customer lifecycle. In today’s environment, enterprises need more than channel coordination;
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Ram Danav
Ram Danav  created a new article
1 d

SPARK Matrix™: Customer Data Platform | #customer Data Platform # CDP platform # unified customer data # customer data management # first party data # customer 360 view # data integration # real time data

SPARK Matrix™: Customer Data Platform
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SPARK Matrix™: Customer Data Platform

A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management.
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Ram Danav
Ram Danav  created a new article
1 d

SPARK Matrix™: Customer Data Platform | #customer Data Platform # CDP platform # unified customer data # customer data management # first party data # customer 360 view # data integration # real time data

SPARK Matrix™: Customer Data Platform
Other

SPARK Matrix™: Customer Data Platform

A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management.
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