SPARK Matrix™: Digital Experience Platforms | #digital Experience Platform # Digital Experience Platform (DXP) # DXP Software # Customer Experience Platform # Omnichannel Experience Management # Web Experience

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SPARK Matrix™: Digital Experience Platforms

Digital Experience Platforms have evolved from standalone content management systems into composable ecosystems that unify content, data, and engagement across every touchpoint.

SPARK Matrix™:Customer Relationship Management (CRM), Large | #customer Relationship Management # Customer Relationship Management (CRM) # CRM Platform # CRM Software # Customer Data Management # Sales Automation # Marketing

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SPARK Matrix™:Customer Relationship Management (CRM), Large

Customer Relationship Management (CRM) has come a long way from being a system of record to becoming a system of orchestration. For large businesses in 2025, CRM has evolved from a customer database into a strategic orchestration layer that connects global operations, diverse business unit

SPARK Matrix™: Customer Journey Management | #customer Journey Management # Customer Journey Optimization # Customer Journey Platform # Omnichannel Customer Journeys # Journey Orchestration # Customer

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SPARK Matrix™: Customer Journey Management

Customer Journey Management platforms have shifted from static journey maps and channel silos to strategic systems that unify data, identity, and engagement across the full customer lifecycle. In today’s environment, enterprises need more than channel coordination;

SPARK Matrix™: Customer Journey Management | #customer Journey Management # Customer Journey Optimization # Customer Journey Platform # Omnichannel Customer Journeys # Journey Orchestration # Customer

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SPARK Matrix™: Customer Journey Management

Customer Journey Management platforms have shifted from static journey maps and channel silos to strategic systems that unify data, identity, and engagement across the full customer lifecycle. In today’s environment, enterprises need more than channel coordination;

SPARK Matrix™: Customer Data Platform | #customer Data Platform # CDP platform # unified customer data # customer data management # first party data # customer 360 view # data integration # real time data

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SPARK Matrix™: Customer Data Platform

A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management.