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Ram Danav
Ram Danav  Nouvel article créé
17 heures

SPARK Matrix™: Digital Experience Platforms | #digital Experience Platform # Digital Experience Platform (DXP) # DXP Software # Customer Experience Platform # Omnichannel Experience Management # Web Experience

SPARK Matrix™: Digital Experience Platforms
Autre

SPARK Matrix™: Digital Experience Platforms

Digital Experience Platforms have evolved from standalone content management systems into composable ecosystems that unify content, data, and engagement across every touchpoint.
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Ram Danav
Ram Danav  Nouvel article créé
1 ré

SPARK Matrix™:Customer Relationship Management (CRM), Large | #customer Relationship Management # Customer Relationship Management (CRM) # CRM Platform # CRM Software # Customer Data Management # Sales Automation # Marketing

SPARK Matrix™:Customer Relationship Management (CRM), Large
Autre

SPARK Matrix™:Customer Relationship Management (CRM), Large

Customer Relationship Management (CRM) has come a long way from being a system of record to becoming a system of orchestration. For large businesses in 2025, CRM has evolved from a customer database into a strategic orchestration layer that connects global operations, diverse business unit
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Ram Danav
Ram Danav  Nouvel article créé
3 ré

SPARK Matrix™: Customer Journey Management | #customer Journey Management # Customer Journey Optimization # Customer Journey Platform # Omnichannel Customer Journeys # Journey Orchestration # Customer

SPARK Matrix™: Customer Journey Management
Autre

SPARK Matrix™: Customer Journey Management

Customer Journey Management platforms have shifted from static journey maps and channel silos to strategic systems that unify data, identity, and engagement across the full customer lifecycle. In today’s environment, enterprises need more than channel coordination;
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Ram Danav
Ram Danav  Nouvel article créé
3 ré

SPARK Matrix™: Customer Journey Management | #customer Journey Management # Customer Journey Optimization # Customer Journey Platform # Omnichannel Customer Journeys # Journey Orchestration # Customer

SPARK Matrix™: Customer Journey Management
Autre

SPARK Matrix™: Customer Journey Management

Customer Journey Management platforms have shifted from static journey maps and channel silos to strategic systems that unify data, identity, and engagement across the full customer lifecycle. In today’s environment, enterprises need more than channel coordination;
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Commentaire
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Ram Danav
Ram Danav  Nouvel article créé
3 ré

SPARK Matrix™: Customer Data Platform | #customer Data Platform # CDP platform # unified customer data # customer data management # first party data # customer 360 view # data integration # real time data

SPARK Matrix™: Customer Data Platform
Autre

SPARK Matrix™: Customer Data Platform

A Customer Data Platform (CDP) is an integrated software solution that unifies and orchestrates customer data across the entire engagement lifecycle from ingestion and identity resolution to segmentation, real-time activation, and compliance management.
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