SEO (Search Engine Optimization) is the art and science of improving a website’s visibility on search engines to attract organic traffic and boost online presence. It involves optimizing website content, architecture, meta tags, keywords, and links to enhance relevance and authority in the eyes of search engines. A well-rounded SEO course covers on-page optimization, off-page strategies, local SEO, technical SEO, analytics, and keyword research, equipping learners with the knowledge to enhance search rankings effectively.
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